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Durable Medical Equipment Program

Localized Marketing References


· News Story: The Door County Advocate

· Local Clubs: The Sturgeon Bay Rotary Club & The Breakfast Rotary Club

· Radio Stations: Nicolet Broadcasting, WDOR & WSRG Star

· Local Newspapers: The Door County Advocate & The Door Reminder

· Churches: DCMH Pastor/Congregation List

· Pharmacies: Walgreens & Bay Pharmacy

· Medical Clinics: North Shore & Aurora

· Large Retailers: Younkers, Wal-Mart & Target

· Banks: Associated, Bank Mutual, F & M, Baylake, & North Shore

· Grocery Stores: Econo & Pick-N-Save

· Nursing Homes: Cardinal Ridge, Dorchester, The Whisperings, DCMH Skilled Nursing Facility, Cornerstone, Pinecrest, Cardinal Ridge, Hearthside & Scandia Village

· Funeral Homes: Forbes, Huehns & Casperson’s

· Chiropractors: See Yellow Page Listings

· Doctors: See Yellow Page Listings

Implementation

Procedure

Equipment Inventory Level

Marketing Plan

Localized Marketing

Newspaper Story

Acknowledgement

Inventory Tag

Source Record

Radio News Story

Newspaper Ad

Church Bulletin

Flyer

Handout